Manual Keyword Mining
Before Launching a marketing campaign we need to know what keywords to target. A “keyword” is what we refer to as the word or phrase typed into a search engine to return search results. Utilizing software and several man hours of filtering through the Google data, we return a full keyword report. The report not only shows keyword traffic, but also competition analysis and where the website is currently ranking in Google, Yahoo, and Bing for that particular keyword. The keywords chosen determine the direction of the entire internet marketing campaign, thus the extreme importance we place on keyword research.
Keyword Rankings, or where your site is ranked in search engines for keywords, has a major impact on your Web traffic, lead generation and conversions. Research shows more than 75% of all search engine users click on a result on the first page; so the higher you rank in the search engine results pages, the better your chances are of gaining more traffic.
Keyword Competition Analysis
We will be analyzing the competition involved in the target keywords to check the feasibility of making them rank on the first page of Google within a certain span of time, and to determine the appropriate workload for each keyword. Of course, the lower the competition, the easier it will be for the keyword to rank.
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